In this example, we made it really dramatic. First, we used the Pro Quick Edit box to normalize (levels option) and balance the picture. Then, we used the Draw Mask to create a vignette around the surfer. With the vignette-mask in place, we brought down the background. Then we used the Dodge and Burn brush to selectively add contrast and bring down the shadows.

The result is a much more dramatic and light-balanced photograph, with the colors coming out and the focus where it belongs, on the surfer.